What happens when design stops listening?

What happens when design stops listening?

Experience the friction that emerges when care is removed from the process.

Step into the experience…

Step into the experience…

This simulation guides you through an onboarding flow that highlights anti-Feminist UX patterns and then reimagines the same flow with Feminist UX. The exaggeration is intentional: notice friction, confusion, and exclusion, and see how thoughtful design can change the user experience.

… And see why it matters.

… And see why it matters.

This simulation isn't just an exercise — it reveals how design choices shape user experiences on a deeply human level for diverse users. Experiencing it highlights how design can empower or hinder, prompting reflection on your own experiences and emphasizing why applying these principles matters.

This simulation isn't just an exercise — it reveals how design choices shape user experiences on a deeply human level for diverse users. Experiencing it highlights how design can empower or hinder, prompting reflection on your own experiences and emphasizing why applying these principles matters.

Experience Anti-Feminist UX Design

"And ultimately there is the awareness that knowledge rooted in experience shapes what we value and as a consequence how we know what we know as well as how we use what we know."

bell hooks, Teaching Critical Thinking: Practical Wisdom

Ready to take action?

Ready to take action?

Move from reflection to action — design with care, equity, and intention.

Move from reflection to action — design with care, equity, and intention.

Move from reflection to action — design with care, equity, and intention.

Engage

Design for everyone.

Design for everyone.

Design for everyone.